At the time, after I had defined who my target market was, the “art business” was being transformed by the internet. Some gallery owners and art reps were still operating on the old basis of looking at a “print portfolio” or actual prints, while other professionals in the business were embracing all things digital, including email, electronic attachments, uploading art and using the internet as a means to evaluate and market an artist’s work.

Literally within a few short years the entire “art business” was being transformed by the internet and in order not to miss anyone within my target market, the marketing program that I crafted consisted of direct mail, postcard, email marketing and CD’s mailings. In addition, I also mailed directly photographic images and I made direct contact through the internet to galleries and corporate art representatives.  The marketing program was effective and I now have a steady income from this “target market”.

Today, regular mail is hardly used unless someone requires it or they want to see the quality of your work prior to purchasing.  Depending on your target market, your goals, your budget and the amount of time that you would like to expend, how are you going to reach your target market?  Will this be something that you will perform on your own? Will you pay someone to do this for you?  What mechanism will you use to reach your target market?

Art Marketing Strategies has identified 25 low cost and effective ways to reach and connect with your target market.  Not all have to be employed by the artist, as 3 or 4 methods, done well and on a consistent basis is more important than doing all of them inconsistently. I have used all of these methods at some point and some were more effective than others, depending on the target market that I was trying to reach.  Together, we will decide which methods and media are best for your particular art marketing program.