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Use Keyword Phrases for Better Search Rankings

December 2, 2010
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Everyone who owns and operates an art website wants their site to be ranked higher and to be seen when people search for an art related website or for an art service.  How can an artist, art gallery or some other art related business rank higher when people are searching for a product or service?  …

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The Seven Habits of Highly Effective Artists

October 18, 2010
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In the early 1990’s Steven Covey wrote a book entitled “The Seven Habits of Highly Effective People” which became a huge best seller and still sells well today. It was a book that provided a holistic and a principled approach for problem solving, living and adapting to change by seeing opportunities rather than problems. I believe …

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Top 5 Tips When Writing an Artist Statement

October 17, 2010
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Have you ever read someone’s artist statement and said to yourself “what the heck does all of that mean” or “those are some fancy words that I have no idea what they mean?”  If you were having a personal conversation with the artist and you were asking about their art, would they talk like that, …

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Artists Should Follow the 80/20 Rule to be Successful

October 13, 2010
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The 80/20 Rule is an old mathematical formula created by the Italian economist Vilfredo Pareto.  At the time, Pareto stated this rule was based on the principal that 20% of the population owned 80% of the wealth.  In later years this rule has been used in many different ways and you have probably heard a …

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The Rule of Seven Explains Why Artists Get Discouraged!

October 12, 2010
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Today, I see many artists who want more exposure for their art and in order to achieve more sales of their art. In order to meet this goal, artists will begin to promote their art work with a marketing program. When that marketing does not produce the results that were hoped for, the artist becomes …

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