Over time, it has been observed that most artists are waiting to be “discovered”.  They are unwilling to see themselves as a “business”, are unwilling to “market” their art and are unwilling to devote a specific amount of time each day to the “commerce” side of their art.  Why is this? 

Art Marketing Strategies believes that at no time in our history has there been so many talented artists in the world. With new and emerging technologies available to everyone, artists are now able to expose their artworks to an incredible amount of people, in a very short period of time and at a very low cost. 

There is a large amount of artists who are unwilling to make an effort to promote and market themselves and their art.  Even when they choose to market their art, they try to do so without a proper marketing strategy and end up wasting a lot of time.  The artist who tries promote their art without a game plan and strategy soon becomes discouraged and probably will remain “undiscovered”, as their efforts were not very good. 

As is usually the case in the business world, the difference between two businesses in the same field, with the same service, is that the more successful business has marketed their service better than the other.  The same is true with two talented artists. The more successful artist has learned to market themselves better than the other artist.  One artist was waiting to be discovered, while the other artist went out to be discovered.

Art Marketing Strategies provides to new and emerging artists who want to be successful with the vision, roadmap, tools and support to market their art successfully in today’s competitive marketplace. 

Art Marketing Strategies was started by John R. Math, a successful art photographer based in Florida.  Mr. Math began his professional art photography career in 2006 and since that time he has had more than 85 exhibitions, sold his art through art galleries and to private collectors and now markets most of his artworks to the corporate art & hospitality markets.  

Though his artwork is exceptional, he was only able to achieve this success by developing (by trial and error) a comprehensive and consistent marketing strategy to expose his work to the right galleries, collectors and corporate art reps within the art marketplace.  

Mr. Math developed a marketing strategy that primarily used and took advantage of the internet through article marketing, direct email, social networking, e-newsletters, press releases and directory marketing venues to expose and successfully market his work.  All of these marketing mediums are low or no cost that many artists simply do not take advantage of. 

This website will provide to you a broad overview of the plan, strategies and mediums that need to be used to be a successful artist.  We hope that you will avail yourself of the services that Art Marketing Strategies can offer you.  Call or email us today for Free Consultation.  

888-490-3530 or jmath@artmarketingstrategy.com

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